Art & Copy: Inside Advertising’s Creative Revolution – A Review
Over the weekend, a family member recommended that I watch at Art & Copy, the 2009 film by Doug Pray. Pray’s film is a documentary look inside the world of advertising agencies, the creative minds who have shaped them, and the world of commerce they have defined over the last fifty years.
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Advertising Resources In Print
The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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On Content Development and the Creative Process
The creative process is challenging and rewarding. If you’re creating content for a campaign, there are several ways to go about it. This article is going to look at the development of content (for my purposes, we’ll consider hypothetical movie campaign) and some of my views and good ways to jump-start and sustain creative ideation.
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