Cute Culture
Growing up in the US while constantly being exposed to the East-Asia’s “culture of cute” was a clash of two opposite worlds. In America, businesses are more focused on making their products look “cool” or “slick” to sell. A well known example is Apple – their products are designed to be minimalist, straight-forward, and reflect “cool” for Western culture. Overseas in Eastern-Asia such as Japan, Korea, and Taiwan, many products focus on “cute” and “colorful” to appeal to the general public.
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