Advertising: QR Codes Part 3: Creativity
QR codes no longer have to be black and white, but can incorporate creativity. Since more companies are utilizing the 2D codes, incorporating creativity allows a brand to stand out from its competition. Marketers must not only educate, but also attract the audience to scan the QR codes. Below I will discuss creativity used in QR codes across industries.
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Typography: Comparing Typefaces
When I look around the world that lies outside, I see many different things. One thing that stands out to me is signs. My eyes naturally scan the letters that are on the signs and, aside from just reading the words that they form, I also take note of the typeface that they use. Now there are thousands of different typefaces out there, so one can imagine how difficult it can be to pinpoint exactly which one they are looking at. What makes it even more difficult is the fact that many typefaces look the same; however, if one takes the time to notice and remember the slight differences between these typefaces, it will be easier to distinguish one from the other. One typeface may have longer ascenders than the other, or it might have a bigger x-height- whatever the difference is, it’s just a matter of knowing which characteristics to look for. For this post, I will compare the Arial typeface to Helvetica, and Gotham to Avenir.
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Epic Unboxing – House Industries: Bad Neighborhood
Another package from House Industries, another unboxing!
Design and Arts Inspirations TypographyEpic Unboxing – House Industries: Rat Fink Font
We received this package from House Industries and decided to film ourselves taking it out of the box to show off the design of the contents. Alice and I had a very “cinematic” experience opening the box, so we hope you enjoy watching it!
Design and Arts Inspirations TypographyFacebook Posts From Darth Vader’s Trip to Disneyland
Darth Vader just visited Disneyland in the hopes of seeing the revamped Star Tours.
Ever wondered what the Facebook posts from his trip would have looked like?
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Design: Under Pressure
Letterpress printing is a technique that utilizes pressure (relief printing) to produce prints. It dates back to Johannes Gutenburg’s invention of movable type printing in the 15th century (wikipedia). The technique is used to print various things such as business cards, posters, invitations, and announcements. In its most basic form, the letterpress process requires a plate that contains a raised surface of an image or a letter that is inked and pressed onto paper. The result is an imprint of the raised surface on the paper. Depending on what kind of product is to be made, there are three main methods of letterpress printing: rotary, platen, and flatbed. The rotary method is used for magazines and newspapers, while the platen method is used more for announcements, letterheads, and forms (ehow.com).
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Design: At the Press of a Button
“New and improved!” – This can be applied to anything from people to gardening tools. Something that is improved from its previous version implies that it is now better, and as a designer, few things can be better than saving time. We look for tools that make it faster to make something look good, and methods/techniques that make it easier to do something. Unfortunately, doing something the easy way can sometimes mean sacrificing quality. For example, in Photoshop, simply using the Quick Selection Tool to isolate an object might be sufficient enough to select it; however, zooming in and actually hand-selecting or deselecting pixels in detail will get you a much more accurate selection. But of course, that takes time. Wouldn’t it be great to have a tool that is a combination of ease, speed, and quality?
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Advertising: Epica Awards 2010
The Epica Awards is a great European festival which aims to encourage creativity and help marketers, photographers and film production agencies increase their reputation in Europe.
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