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Google just unveiled their +1 feature in order to compete with Facebook’s Like button. When a user presses the +1 button on a website, that +1 will be visible whenever that website comes up in one of their Google contacts’ searches. Twitter also rolled out their Follow button which allows people to follow the writer’s Twitter account without going directly to Twitter’s website. While Twitter’s move extends the functionality of following someone on Twitter and encourages more users to adopt their service (which is definitely something they should be doing), Google’s move has a little bit more behind it in terms of getting a social edge and moving into a space outside of search.
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