Tag: digital

2015 AIGA Y Design Conference


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Why Snickers’ AdWords Campaign Nailed It

Last month, Snickers launched a campaign through AMV BBDO that bought out misspelled Google search terms and served ads that reminded them they can’t spell properly when they’re hungry. The campaign, besides being funny, is a slam dunk for various reasons and serves as a good reminder of what creatives should strive for.
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The Future – Vision and Reality, Part 2:
Envisioning the Future Today

In the Part 1 of this series, we reviewed some visions of the future from the past. Although some of these visions, especially that of Sir Arthur C. Clarke, included rather accurate predictions about the future, many of the predictions were either “laughably conservative” (as Clarke might put it) or overly optimistic and absurd from today’s point of view.

In this blog, we shall take a look at some more contemporary visions of the near future, including those of tech companies such as Microsoft and Google. We shall discuss some of the similarities and common themes as they relate to technology and user experiences that they all share.
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The Future – Vision and Reality, Part 1: Envisioning the Absurd Future in the Past

“The only thing that we can be sure of the future is that it will be absolutely fantastic.” — Sir Arthur C. Clarke, 1964

This is part of a series of blogs on visions of the future. Although rather complex when accurately taking into consideration socio-political, ethical, and cultural aspects, we shall focus primarily on technology and the user experiences that we expect to find in the near or distant future. But before we examine our current ideas of the future, let us go back in time and see how people envisioned our presence. As tempting as it is to laugh off historic visions of the future today, it might prove helpful to examine them. Common mistakes seem to be made whenever we try to envision the future.
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