Tag: direct marketing

Vertical Response’s Copywriting Cheat Sheet

Copywriting Cheat Sheet
Here’s an infographic from email service Vertical Response’s blog on how to write for various platforms on the web. Most of you likely have this drilled deep into your skull, but a quick refresher never hurt anyone.
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Copywriting Resources in Print

Copywriting Resources
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
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[REVIEW] Scientific Advertising by Claude C. Hopkins

Scientific Advertising - Claude C. Hopkins
“The only purpose of advertising is to make sales.”

While it’s not the only point that Claude C. Hopkins makes in Scientific Advertising, it’s one of the big takeaways that reminds us of our job as advertisers and the end goal of all advertising endeavors. Published in 1923, Scientific Advertising
may be a dated book, but its relevance to contemporary advertising hasn’t disappeared. It is still provides valuable insight into the craft and purpose of advertising.
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Basics on Retail Marketing

Any organization selling to final consumers, whether it is a manufacturer, wholesaler, or retailer, is doing retailing. It doesn’t matter how the goods or services are sold (in person, by mail, telephone, vending machine, or on the Internet) or where (in a store, on the street, or in the consumer’s home). In this blog, I’ll give you on basics on retail marketing.
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