Marketers use market research to help them better understand customers and markets. These insights are the “how” and “why” certain things happen in the market. Market research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing a company. For reference, over $31.2 billion was spent on marketing research globally in 2010.
Much like a country’s flag, a brand’s identity is supposed to represent the brand as a whole. Looking at some of the most recognizable brand identities, one of the things that stands out the most is the colors that are used. Why were these colors chosen? What do the colors mean? What do they mean to the company? These are some important questions to ask when considering which colors should represent a brand. In this entry, 16 brand identities were turned into flags to represent each brand as if they were countries. The prevalence of each color was taken into consideration in making these flags.