The videogame industry has evolved from a focused niche market to a multibillion dollar behemoth. If sales from last year’s smash hit Call of Duty: Black Ops are any indication, the videogame market is booming and shows few signs of slowing down. Traditionally, videogames have made their profits from direct sales to consumers. The game is developed, published, and sold. However, there is also a space for advertising within videogames, and that is the focus of this article.