Tag: drafts

Keep It Practical

Don't Use This
Content is rarely as glamorous as concept but at the end of the day it’s just as integral to the campaigns you work on. So how can you get the most mileage out of the down and dirty writing? That’s going to differ project to project, but there are some basic rules you can follow to make sure your writing doesn’t fall into the usual traps.
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Five Free Writing Tools

Five Free Writing Tools
The most important (and often hardest) part of writing is sitting down and doing it. It’s easier said than done, as I’m sure you know. However, you might as well set yourself up for success so you can quickly iterate on your failures. Here are a few free tools that I use to keep everything moving, even when I’m not.
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