Facebook Gating – Don’t Lock Out Your Customers
There are two things wrong with the image above, which is the first screen you’ll see when you fire up the Highlight iOS app. The first is the logo, but I’ll let someone with some design experience tackle that one. The second and more important thing is the Facebook login. This is something I’ve been seeing more and more often. This blog post was inspired by seeing this screen and by Mullen’s Election Protection campaign for JetBlue. I was checking it out when it asked me to log in with my Facebook and offered no alternatives (although since the contest is over now, you can’t see for yourself). So here we are.
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Vintage Advertisements – Facebook
Here is the second piece in our series of vintage advertisements, looking at the memories that Facebook helps you to create and preserve.
The True Value of the Facebook “Fan”
As marketers, we all know that Facebook, along with other social media outlets, has allowed marketers to engage in two-way conversations with consumers. This has created the potential to foster meaningful, two-way conversations with consumers on a regular basis. But, is something missing?
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Internet Discourse and Identity – A Primer
The concept of identity on the Internet has shifted drastically since its early days. Back in the first years of its inception, the Internet was dominated by anonymous discourse, an ever-changing landscape of chat logs and static webpages filled with animated GIFs. That world, for the most part, has largely disappeared, giving way to “the social web.” However, I believe that name is a bit misleading – the web has always been a social medium. Social media wasn’t invented, it merely gained a household name. In this blog, I’ll look at some of the ways the concepts of identity and communication over the Internet have shifted and evolved since the advent of widespread “social media.”
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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[TUTORIAL] Making Use of APIs
When I think of APIs, I see them as magical and amazing tools. There are more and more APIs made available by services on the web such as the Google Maps API, the Facebook API, the Twitter API, the Tumblr API, to name a few.
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Online Social Media Resources
Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Launch of Real Steel: Cover Image Maker
On Friday, we launched the Real Steel Cover Image Maker Facebook application. The application lets you create a Facebook cover featuring your favorite bots from the film! More bots will be unlocked for covers in the near future.
[TUTORIAL] Server Configuration – cURL
During the deployment of one of our last projects on a client’s server, we had difficulties because we didn’t consider the difference between local and remote servers earlier enough. We had to go into a long debug process before realizing that the problem was not a programming issue but instead came from the server’s PHP configuration
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Pinterest: A Tutorial
22 Feb 2012, 9:05am
Social Media Tutorials: Boards brands Comments Facebook images interest-based social networks Likes lists pictures Pins Pinterest Repins social media social sharing tutorials TwitterPinterest is a new platform for sharing pictures among your friends. It is a fun, new, and innovative way to share pictures, videos, recipes, and other interests with your friends or strangers. The social network has been a hot topic in the news lately, so I put together a tutorial for new users.
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