Fashion Line – Mattel’s Fijit – Interactive Toy


Mattel - Fijit Fashion Line
Going through the archives, here are some cool concept designs that Los Angeles based fashion designer and illustrator Katharina Pretl developed with us for Mattel’s cool interactive toy.
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Branding Content Development Design and Arts Graphics Interactive Marketing:

Meeting Fijit: Mattel’s New Interactive Toy



We recently received a Fijit at the office and decided to record ourselves opening and playing with it. The second video is in the full post below. Enjoy!
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Content Development Experimental General Topics Interactive: