Why Snickers’ AdWords Campaign Nailed It
Last month, Snickers launched a campaign through AMV BBDO that bought out misspelled Google search terms and served ads that reminded them they can’t spell properly when they’re hungry. The campaign, besides being funny, is a slam dunk for various reasons and serves as a good reminder of what creatives should strive for.
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Unboxing + Demo of Sphero
Watch as we take a look inside Sphero, a cool new toy from Orbotix.
Tablet and Smartphone Resolution Sizes
Just in case you were mystified by the resolution sizes of today’s preferred devices, here are some handy graphics to help you during any design and development.
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Facebook Gating – Don’t Lock Out Your Customers
There are two things wrong with the image above, which is the first screen you’ll see when you fire up the Highlight iOS app. The first is the logo, but I’ll let someone with some design experience tackle that one. The second and more important thing is the Facebook login. This is something I’ve been seeing more and more often. This blog post was inspired by seeing this screen and by Mullen’s Election Protection campaign for JetBlue. I was checking it out when it asked me to log in with my Facebook and offered no alternatives (although since the contest is over now, you can’t see for yourself). So here we are.
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The Future – Vision and Reality, Part 2:
Envisioning the Future Today
In the Part 1 of this series, we reviewed some visions of the future from the past. Although some of these visions, especially that of Sir Arthur C. Clarke, included rather accurate predictions about the future, many of the predictions were either “laughably conservative” (as Clarke might put it) or overly optimistic and absurd from today’s point of view.
In this blog, we shall take a look at some more contemporary visions of the near future, including those of tech companies such as Microsoft and Google. We shall discuss some of the similarities and common themes as they relate to technology and user experiences that they all share.
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HTML5 Boilerplate: A Rock-Solid Default for HTML5 Awesome
HTML5 Boilerplate was developed by Paul Irish and Divya Manian. This project took almost three years to be completed having first been announced on August 10th, 2010.
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Resource: Advertising on YouTube
YouTube is a giant in online video. From its humble beginnings in 2005, it has quickly become one of the top destinations on the Internet for video content consumption. Advertising on YouTube can be advantageous for brands because it can reach targeted audiences or simply reach the whole of YouTube. No matter which way you decide to slice it, I thought I would put together a quick little guide to advertising on the video platform for the uninitiated to get you started.
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Star Wars Graphics: Vader – A New Interface
Seeing as how “Star Wars: The Phantom Menace” is being re-released in 3D on February 10th (as well as the rest of saga down the line), we thought it might be appropriate to have some of the retro-inspired technology of Star Wars rethought for a modern audience. Darth Vader’s chest piece certainly looks outdated, so we wanted to find out how he might benefit from an updated OS, different buttons to push, or touch screens to swipe.
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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Mobile Campaigns: A List of Networks
If you’re thinking about running a mobile campaign and don’t know where to start, here is a list of mobile networks that you might consider running your campaign on. Here is the list in alphabetical order to help you get some footing.
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