We’ve had our crafty mitts on 4th Gen Apple TV developer’s kit for almost two months, and we’re just about ready to participate in the #FutureOfTelevision when it comes to building stuff for it. The reviews are in, and we think it’s cool that Siri now lives on our flat screen and not just on in our pockets. It’s cool that we can use the remote control to play games. But, as the resident skeptic, I have to ask, “Future of TV? Really?”
‘Steve and I spend a lot of time on the packaging […] I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.’
– Jonathan Ives, Apple lead designer
We all know the fleeting satisfaction that comes with tearing a tag off a new garment, ripping the wrapper off a never-been-opened DVD case, or–wait for it—peeling off the clear plastic screen protector off a fresh iPhone. It brings us inexplicable good feelings and joy. And apparently, watching other people “unbox” new toys brings us joy, too. I would go as far to say we return an almost childlike state of being when we unbox or watch and unboxing. Earlier this year, the story of the elusive and anonymous “DC Toy Collector” went viral as the highest-earning YouTube account. That’s $4.9 million just for unwrapping toys, and is currently in 3rd place for most views. And the weirdest part? I can’t stop watching her videos. Could it be the crispy sound of fresh plastic, the texture of brand-new Play-Doh being molded for the first time between her brightly manicured fingers, or the soothing sound of her voice? It’s probably a combination of all the above, and the only scientific explanation is this: autonomous sensory meridian response, better known as ASMR: the physical sensation of tingling that often begins in the scalp and moves down through the spine and sometimes to the limbs. Like unboxing, there are bloggers who have established careers off of making ASMR videos on YouTube, but that’s a whole separate blog post for a separate (relaxing, euphoric) day. Surely it can’t be the entire psychology behind unboxing.
GLTCH 2.0 is ready for release! Use it to turn any image or animated GIF into a beautiful mistake. Harnessing the power of glitch art, the latest version of GLTCH comes with new effects that allow you to combine glitches, and layer them to produce virtually endless outcomes. Save your creation to your phone or share with your network. GLTCH is available for free at the App Store.
Before I was a copywriter, I worked as an office manager for a production company. When we would hire new people, I often got sucked into the role of “interviewer” because of how unassuming and/or intimidating I was or wasn’t. I really looked forward to it, not because it put me in a position of power, but because I could pretend to make notes on the applicant’s resume while really all I was doing was tally-marking every time they used the word, “like.” Do you realize how much more attractive, intelligent, and cool you would appear to be if you could eliminate this word from your vocabulary? Like, seriously. Now I’m going to talk about what you look like when you hold your iPhone.
Straight from the O+O Lab, we are thrilled to announce the launch of our app, ROGO!
Have you ever had a burning question, but lacked the right language to express it? Without getting too “meta” on you this Tuesday morning, how do you ask a person what something is, if you don’t know what the thing is? These are the kinds of things that keep the O+O team up at night. And because we are all a part of this epic mission to make the world a better interactive and connected experience, we built a platform for users to express and resolve their curiosity. The more we can encourage curiosity and wonderment, the more we can exercise our imaginations. Trust us when we say, imagination is where it’s at.
ROGO! lets you snap a photo of anything you’re curious about, and upload it to a whole network of other users who can give you answers in real time. Ask and answer visual questions instantly, and earn rewards for it. So whether you’re dropping knowledge, saving the day, or just don’t know–ROGO! is your go-to app for all the answers you need when you’re at a loss for words. Download here!
As we all know, Apple has a few different devices out, and they tend to all have different screen sizes and screen dimensions. It can sometimes be difficult to create compelling and consistent user interfaces across all these devices. But Constraints make creating interfaces that work across all iOS devices easier than ever!
Happy Apple Watch Launch Day! As we eagerly await our delivery, we’ve been watching the three new 60-second spots released today, which do their best to display the features of the watch in a seamless montage of beautiful users using the device to wake up, exercise, and be in a relationship. But even at their most successful moments, they’re stretched. Still, we can’t wait to put these babies on our wrists!
“Rise” is the first ad, which shows how the watch is integrated into the morning routines of all the watch-wearers. You’ll see a guy hit the snooze button on his alarm clock, a woman misses her train, another turns on the lights of her shop, while another girl gulps down her coffee as she gets a calendar alert on her wrist.