Whether you know it or not, the times they-are-a-changing – and they have been for some time. Here are some infographics we created showing some of the important facts about the Post-PC era and how clients and agencies must adapt to remain competitive and relevant.
QR codes no longer have to be black and white, but can incorporate creativity. Since more companies are utilizing the 2D codes, incorporating creativity allows a brand to stand out from its competition. Marketers must not only educate, but also attract the audience to scan the QR codes. Below I will discuss creativity used in QR codes across industries. Continue reading
When there are pros, there are always cons. Quick Response codes can be a useful digital tool for some but they are not for everyone. In Part 2 of QR codes I’ll discuss the bright and not so bright sides of QR codes in relation to business marketing. Continue reading
In the last five days I’d estimate I’ve seen over fifteen QR codes throughout my day-to-day activities. I’ve seen them in magazines and on billboards and posters across industries like fashion, food and movies, among others. QR codes seem to be getting more and more creative as businesses, small and large, begin to integrate them into their media. I will cover QR codes in a three part blog series where I’ll first discuss the basics and of QR codes in relation to business marketing, the pros and drawbacks of QR codes and lastly, the growing creativity of the codes. Continue reading