Advertising in Video Games: A Brief Introduction – Part 2
In my last article, I focused on traditional gaming. That is, the games you buy packaged at the store for the PC or any number of consoles. However, at the end I touched on something that is changing the way a lot of marketers are looking at in-game advertising – the rise of casual gaming and social media platforms that are facilitating those games.
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Social Media Contests Reward Brands
Marketing in the social media space provides value to the customer and opportunities for high involvement rates. Contests not only benefit the customer but also build a brand’s fan base and gathers data on participants. Contests are not new, but integrating them into the social space provides a great deal of benefits for both community and brand.
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Gaming and Marketing
Gaming has an important role in the market place for brands and companies. A branded game provides in-depth engagement and can be leveraged across platforms. Gamification also increases brand adoption, brand loyalty, sharing and the most important bottom line to marketers: sales.
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Engagement: A Two-Way Conversation
There has been a lot of talk in the marketing industry about engaging with customers through social media. Engagement is a key factor in building strong relationships with consumers and I don’t feel enough companies are taking advantage of this through social media. The bottom line is to increase sales, recruit new customers and increase brand loyalty with existing customers. All of this can be done through sincere engagement with consumers.
Marketing Social Media