Copywriting Resources in Print
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
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Online Resources for Developers
As a developer I sometimes find myself running into programming related issues. It turns out that most of these issues can be solved by simply looking at the right places. It is safe to say that someone, somewhere, has encountered the same problem than you do and asked about it online.
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Resource: Advertising on YouTube
YouTube is a giant in online video. From its humble beginnings in 2005, it has quickly become one of the top destinations on the Internet for video content consumption. Advertising on YouTube can be advantageous for brands because it can reach targeted audiences or simply reach the whole of YouTube. No matter which way you decide to slice it, I thought I would put together a quick little guide to advertising on the video platform for the uninitiated to get you started.
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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Color of the Year: Pantone’s Zeitgeist Chroma
Last month Pantone announced Tangerine Tango as the “color of the year” for 2012. Executive director of Pantone Leatrice Eiseman described the hue as “sophisticated but at the same time dramatic and seductive.” Great, but what made Tangerine Tango a better choice than Passionate Purple? Or Bombastic Blue? Or Requiem Red? Well according to Pantone, the chosen color is meant to act as a guide through which our culture’s current zeitgeist is being channeled.
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Online Social Media Resources
Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Advertising Resources In Print
The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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Online Art Resources
Art is a vast subject that changes frequently and often radically with time. Here are some interesting, informative, and inspirational art-oriented websites to keep you in the know and inspired with fresh material.
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Online Advertising Resources
Advertising is a complex and quickly changing industry. Here are some online sites that we think are excellent resources to keep up with.
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Online Typography Resources
Typography is something that is so pervasive that most of us don’t think twice about it. Here are some great resources for learning about typography and different types of fonts.
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