Posting to Reddit – An Idiot’s Guide
So, for who knows what reason, you’re posting to Reddit. You could be showing off a picture of a cat, something “hilarious” your family did, or trying to show off anything cool you came across (or want to promote). Reddit is a great tool for getting mass exposure to an idea, but you have to play by the unwritten laws of the community. In this post, I’ll try to give you a lay of the land for your endeavors, be they personal or commercial.
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Psy Reaches Major YouTube Milestone Gangnam Style
There’s a new king. This week a major milestone was reached. Psy’s ‘Gangnam Style’ sets the world record with more than 1 billion video views.
The True Value of the Facebook “Fan”
As marketers, we all know that Facebook, along with other social media outlets, has allowed marketers to engage in two-way conversations with consumers. This has created the potential to foster meaningful, two-way conversations with consumers on a regular basis. But, is something missing?
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Fancy Versus Pinterest
I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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Social Media: The Power of Pinning
Pinterest, the online pinboard, has captured the attention of millions. As a marketing enthusiast and Pinner myself, it felt right to discuss this new social network that is progressively making strides in the social media space.
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Social Media: Key Factors of a Viral Video
The last time I blogged about viral videos, I examined the different types of viral videos that existed in the digital domain (Recap here). This time, I’m going to explore what it is (specifically the key elements) that helps a video go viral.
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Research On BD-Live Social Initiatives: Part 2
In the first part of the blog, we discussed why most Blu-ray social media initiatives fail. We listed several problems that we found across all titles. In this blog, we shall discuss how to address the challenges associated with current BD-Live social initiatives in order to launch a successful Blu-ray social campaign.
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Research On BD-Live Social Initiatives: Part 1
With total revenue in home entertainment in decline for the past six years, movie studios have recently tried to push more Blu-rays’ BD-Live features. These efforts included developing integrated social media campaigns. While there were some promising BD-Live programs such as for True Blood – Season 2, most BD-Live social features have been rather underwhelming. To understand better the challenges of BD-Live social media initiatives, we decided to conduct extensive research. In this blog, we show you some of the issues that we found across multiple titles. In part 2, we’ll show solutions to overcome these problems.
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Advertising in Video Games: A Brief Introduction – Part 2
In my last article, I focused on traditional gaming. That is, the games you buy packaged at the store for the PC or any number of consoles. However, at the end I touched on something that is changing the way a lot of marketers are looking at in-game advertising – the rise of casual gaming and social media platforms that are facilitating those games.
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