Facebook Gating – Don’t Lock Out Your Customers
There are two things wrong with the image above, which is the first screen you’ll see when you fire up the Highlight iOS app. The first is the logo, but I’ll let someone with some design experience tackle that one. The second and more important thing is the Facebook login. This is something I’ve been seeing more and more often. This blog post was inspired by seeing this screen and by Mullen’s Election Protection campaign for JetBlue. I was checking it out when it asked me to log in with my Facebook and offered no alternatives (although since the contest is over now, you can’t see for yourself). So here we are.
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Discovering Bootstrap, from Twitter
Bootstrap is an open source front-end toolkit created two years ago by some Twitter employees. The initial goal was to improve their internal tools but the application was later expanded beyond Twitter. It provides flexible, ready-to-use components to build with HTML, CSS and JavaScript. Consequently, Bootstrap has grown to be the most downloaded project on GitHub (more than 33,000 watchers and almost 7,000 forks).
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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[TUTORIAL] Making Use of APIs
When I think of APIs, I see them as magical and amazing tools. There are more and more APIs made available by services on the web such as the Google Maps API, the Facebook API, the Twitter API, the Tumblr API, to name a few.
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Online Social Media Resources
Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Marketing: Eye of the Storm
In a previous blog I discussed the power of engagement in the social media space and companies that were capitalizing on opportunities to listen and interact with consumers and others who were missing opportunities by not interacting with their audience.
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Engagement: A Two-Way Conversation
There has been a lot of talk in the marketing industry about engaging with customers through social media. Engagement is a key factor in building strong relationships with consumers and I don’t feel enough companies are taking advantage of this through social media. The bottom line is to increase sales, recruit new customers and increase brand loyalty with existing customers. All of this can be done through sincere engagement with consumers.
Marketing Social MediaSocial Media: Day of the Buttons
Google just unveiled their +1 feature in order to compete with Facebook’s Like button. When a user presses the +1 button on a website, that +1 will be visible whenever that website comes up in one of their Google contacts’ searches. Twitter also rolled out their Follow button which allows people to follow the writer’s Twitter account without going directly to Twitter’s website. While Twitter’s move extends the functionality of following someone on Twitter and encourages more users to adopt their service (which is definitely something they should be doing), Google’s move has a little bit more behind it in terms of getting a social edge and moving into a space outside of search.
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Social Media: Boom or Bubble?
Earlier this week I wrote about some of the common mistakes I’ve seen and read about in the social media sphere. As a marketer, I think it’s important to understand the complexity of the relationship that is created between a brand and its audience. However, I think one of the more interesting facets of that relationship is how much has been invested to the platforms that can potentially facilitate it and how large businesses have been valuing those vehicles.
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Pinterest: A Tutorial
22 Feb 2012, 9:05am
Social Media Tutorials: Boards brands Comments Facebook images interest-based social networks Likes lists pictures Pins Pinterest Repins social media social sharing tutorials TwitterPinterest is a new platform for sharing pictures among your friends. It is a fun, new, and innovative way to share pictures, videos, recipes, and other interests with your friends or strangers. The social network has been a hot topic in the news lately, so I put together a tutorial for new users.
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